December 20th 2008

Honda’s live TV Spot

2008 was the year that saw the UK’s first live TV commercial from who else, but Honda. The ad featured a team of skydivers spelling out the word ‘Honda’ in a 3minute live mid-air broadcast from the skies above Madrid. Provided below are links to the live ad, the polished and slightly less cool edited version and the fantastic behind the scenes ‘difficult is worth doing’ blog that Honda used to promote the story leading up to the broadcast. (sorry we couldn’t embed the video above, but Honda don’t seem to like it!).

Further reading/Credits: View the live ad , view the edited ad , visit the blog Show Comments - Comments (0)