Bingo Lingo – Facebook Campaign

We’re excited to announce that we’ve just finished launching a new Facebook application for Mecca Bingo and their Bingo Lingo campaign which aims to find Britain’s best bingo call to celebrate their 50th anniversary.

To celebrate Mecca Bingo’s upcoming 50th Birthday, we’re looking to find Britain’s Best NEW Bingo call! We are all familiar with traditional calls like Legs 11 and Two Fat Ladies 88, but we want to hear your best modern day calls, for example Jimmy Choo 32 or Vindaloo 52.

The app allows fans of the page to upload a video clip of them performing their chosen bingo call, for a chance to win prizes of up to £5,000.

Each week, the videos with the most Facebook Likes will receieve a share of the prize, with larger prizes going to the top submissions at the end of the campaign. The Facebook Like button, along with a customised API implementation was used as the voting mechanism as it afforded the best social sharing process as each time a user voted, a post on their wall was automatically created helping to spread the visibility of the campaign, with the added bonus that each video could only be liked once.

To increase the visibility of the campaign, each time a video is approved, a branded message with a link back to their video is automatically posted to the users wall so that their friends can see and then participate in a video call of their own.

In the first few days over 50 videos have been submitted by Mecca fans, with over 3000 views of the application.

Go and check out the tab, which will be available until the 25th of September and see if you have Britain’s Best Bingo Call.