I wanted to share the thinking behind some ads I created for the Chip Shop Awards – the awards for creativity with no boundaries or rules. The brands don’t have to be your clients, the work doesn’t have to have appeared anywhere or have budget behind it, and therefore you have the opportunity to showcase ideas which wouldn’t otherwise be in the public domain. It’s also nice to be able to be a bit tongue in cheek without getting into trouble. You can click on each ad to vote for your ad of the week. Here they are…
The idea here was to make a digital parody on the well known WKD ‘Missus Alert’ tv advert. WKD famously target their advertising towards a male audience, even though those type of drinks are more commonly consumed by women and are seen as embarrassing drinks for a men to be drinking. So I thought about that truth and what a man who actually drinks WKD is like, then used that to poke fun at the sort of thing they would really want to hide from their missus. So now, with the ‘Missus Alert’ app, male WKD drinkers can listen to any music, view any websites and watch any tv, content in the knowledge they’ll never be found out if the missus arrives home slightly earlier than usual.
Here I thought about how we could take the basic Tipp-Ex proposition of covering up mistakes, and turn that into a useful app. So I came up with ‘Tipp-Ex Checks’ – an app that is there to stop you making mistakes, specifically when you may have had too much to drink. With this app, users can specify a time scale before they go out, then during that time the app can stop any image uploads, text messages, tweets etc leaving your phone until you are in a fit state and thinking clearly.
With this ad for Veet, I wanted to make the product’s USP as obvious as possible by making it really stand out. I thought the best way to do this would be by contrasting women who have used Veet to women who haven’t, it’s as simple as that really. Clear adhesive strips are placed on top of posters with bare skin on, then as time passes it collects dirt and dust from traffic and people to give the effect of hair. So using guerrilla marketing tactics, along with film posters with women on, the ads grab people’s attention by putting hair where people really don’t expect to see it.