HELVETICA FILM

Last night I finally managed to catch a 50 minute edit of the Helvetica Film on BBC One. The film celebrates 50 years of the Helvetica typeface and looks at it’s explosion across a huge portfolio of world-known signage, logos and brands. There was an evident divide of opinion between designers who either love or hate the typeface itself, and on a wider note a discussion on the way that type affects our lives. Albeit a bit nerdy, the film is well worth a watch for any individual who doesn’t really understand why, as designers, we can get so obsessive over seemingly insignificant detail. Oh, and if you’re wondering if Helvetica is really THAT prolific then take a wander around your local city centre. Just in Birmingham today…the Orange shop, Gap, HMV…to name but a few. It’s like a silent virus!