Here’s a little infographic we’ve produced for Mudlark/4iP as part of their Such Tweet Sorrow project. For those who don’t know, Such Tweet Sorrow was a real time version of Romeo and Juliet played out entirely over Twitter. The project ran for 5 weeks and 383 have been doing a bit of behind the scenes monitoring to help establish the reach and impact of the performance. This infographic presents some of the main analytics in a digestible way. We captured over 3k tweets and ran them through some in-house filters we’ve been building to help enrich the basic twitter stream. It’s best viewed at full size, so give it a click to take a proper look.
A break in radio silence on the blog to tell everyone why we’ve been so busy. We’ve just launched a lovely new site we’re particularly proud of for Bullring’s Art Project ‘Life Feels Better‘. The premise of Life Feels Better is simple – to encourage video, photo and audio submissions from members of the public on the theme of ‘optimism’.
The site is a gallery space for all the submissions people send through, as well as a place to find out about all the events and activities happening at Bullring this year. Since it launched last month there have been some lovely submissions which you can browse here.
To promote the project we also shot a summery video with Ed Moore which featured a few of the artists already involved. The idea we came up with for the promo was to shoot time lapse shots of the centre to to provide a backdrop to the featured work. Fortunately we picked a nice sunny day as you can see here:
We’re delighted to announce that 383 has been appointed as the new retained digital agency for Bullring. It’s a partnership we’re really excited about and we’ll be sure to keep the blog updated as projects progress.
So far we’ve relaunched Browse: Bullring, a customer loyalty site for the centre and have more work currently in the studio. Having worked with Bullring on some more ambient below-the-line projects earlier this year we were awarded all further digital work earlier this month on an ongoing basis. Bullring represents a really flagship addition to our growing retail portfolio and we’re excited about taking the lead on a number of digital projects planned for 2010/11.
I got a little behind on my blog notes in the whirlwind of the last two days at SXSW and so this post is a bit of a catchup from the last few talks. A lot of the talks I attended in the last sessions were quite visual, and so rather than long notes I’ve tried to find links or videos where possible to illustrate some of what was covered.
Interactive Infographics.
This panel gave examples from some leading agencies producing infographics. Infographics involve the presentation of complex data in smart and beautiful ways.
The main concept I took from the panel was that effective visualisation is not about trying to tell a story around the data. It’s about allowing the data to tell it’s story.
Casey Capalowe of GOOD did a great talk running us through some of the fantastic data visualisations on the site. There’s a nice example above of some infographics produced for the Haiti relief effort, but the site is well worth a visit for full enjoyment.
Ben Fry used a great example to illustrate how effectively mapped data can really tell a story. The graphic above illustrated how water consumption trends were shaped during the Canadian olympic hockey final. Not the most beautiful, but certainly one of the most interesting examples of data telling it’s own story. There’s more here.
Ben also showed us this great example of how infographics can clearly illustrate a complex set of data when displayed correctly. The example above shows the entire growth of Darwin’s Origin of the Species from 150,000 words to 190,000. Using clear colour coding and some clever rendering, you can see establish in a few seconds where the revisions came in and in what order.
Next up was Shan Carter, part of the New York Times infographics department. They’ve done some fantastic work, but in particular I enjoyed the geo-mapping they’d done on the archived Twitter conversations during the recent superbowl. This tells a clear story of the game by displaying trends and themes and applying a weighting to volume of conversation. Again, this works best in it’s interactive guise, so head over to the site and click play.
Last on the panel was Eric Rodenbeck from Stamen who had about fifty things I’d like to put in to this blog! One really interesting example was some of the experiments they’d been doing mapping real time twitter trends using imagery to denote popularity. This gives an excellent insight in to chatter and seems a much more engaging way of displaying the data than some of the other tag cloud/wordle based systems I’ve seen on other sites. As well as the example above I highly recommend check out their site and blog for more.
Disclaimer: these notes were made in real time and published as the talk finished so apologies for any typos or brevity.
@anywhere
Evan started by announcing a new app platform for integrating Twitter in to websites called ‘at anywhere’. The platform enables sites to integrate the platform in a number of ways.
These were the main headline benefits that were covered:
• The app can be customised by sites adopting it to match their intended use.
• Allows user to Tweet from the embedded site itself
• Follow a user straight through the site without users needing to jump back to Twitter – improved discovery costs.
• For site owners it enables them to leverage more followers.
• Should enrich the experience allowing users to build a community around their sites more easily.
Evan described the app as aiming to ‘reduce friction’ in terms of integrating the Twitter experience more richly away from Twitter.com
The process of building a business is all about experimentation. It was recommended that finding where you’re going wrong through experimentation was one of the keys to building a rapidly growing business.
Twitter aim to create the best experience for users and businesses, they wanted to create a market, then figure out who to get a commercial benefit later.
Evan’s main involvement on a day to day basis is experience and strategy. He focuses on how he can build culture internally. How can the company scale? He aims for an internal parallel between the service (openness and transparency) and the company. They’re trying to grow with this methodology through ‘autonomous teams’ who are able to develop and follow a specific service benefit without needing to think of Twitter as a single entity. There is no one monolithic team or code base – that isn’t scaleable.
‘Openness’
‘A window is transparent a door is open. Window allows users to ’see in’, but a door allows people to experiment and play.’ Evan used this sentence to illustrate their attitude to openness.
It was discussed wether openness gives away the ‘golden goose’ and can infact devalue a business. Twitter creates value by maximising the value in the eco-system and not necessarily in the ‘business’. The focus is on ‘How do we increase the value of the network? How do we give more value to users?’ not necessarily on ‘how do we build the value of Twitter’.
Businesses can be built around Twitter.
The third party developers using the Twitter API and building for Twitter create value for users and through proxy, for Twitter. Companies like Co-Tweet and Hoot Suite have improved the interface for a sub-audience within Twitter that Twitter couldn’t have reached with their all encompassing interface.
WIthin the eco-system Twitter has created there are opportunities for third party developers. Twitter need to balance managing the open-ness with managing the eco-system to keep it useful. This means they need to protect the main user base against things like spam projects built using the APi. The ecosystem needs ’shepherding’.
Open value – building a network which reaches the weakest signals.
It was discussed how Twitter are aiming to bring a positive social benefit. An example was provided from a Chilean citizen who had emailed Twitter after the earthquakes thanking them for connecting them in a way that could aid rescue and help reestablish real world connections. Twitter is aiming to reach and connect users who can humanly get value and benefit from the service in countries like Haiti, India, China and Iran.
How does Twitter define a ‘user’
There are many dormant accounts on Twitter. Evan considers anyone who gets value from the eco-system as a user. This isn’t about Tweeting, or even signing up, it’s about wether value can be found in the data pool of those active users who broadcast from the space.
The cookies are out of the Oven.
Evan mentioned that one of the principles of Twitter was to create an information network with meaningful outcomes. This may be something as simple as a tweet service which lets a business and customers know that cookies are ready, or something as powerful as Tweeting within countries where there are firewalls or barriers to information (China etc).
All in all an interesting keynote and a nice insight in to Twitter and its culture.
