A weekend of fashion

This weekend sees Style Birmingham live, a series of fantastic fashion shows and events hits the city centre.

We’ve been delighted to be involved in the event on two fronts, both delivering all the on and offline creative for the main Style Birmingham Live advertising itself, and also producing a host of creative work for Bullring’s main event, ‘The Show‘.

The Style Birmingham creative was designed to be clean and simple – appealing to the city’s fashionistas and making the most of advertising the host, George Lamb. In addition to the offline billboards and 6 sheets we’ve also produced a Facebook campaign to strategically boost ticket sales whilst also building Style Birmingham’s following within the channel.

The creative for The Show has been a lovely job to work on. The show will be a visual extravaganza and we were briefed to create a look and feel that reflects the opulent trends emerging on the high street this season. As well as a microsite and offline creative we have also produced a range of motion graphics which will be played during The Show. As the microsite will only be online for a few more days, here’s a quick screencast for posterity!

You can catch Style Birmingham from the 24th-26th September. Times for The Show at Bullring are also available on the microsite.