One Mile of Style TV Campaign
Posted in Blog, Design, News, Recent Projects by John
Further to our last post on making the Style Birmingham Christmas TV commercial we wanted to post the final version up here on the blog and give a little more information about the campaign as a whole. Hopefully, you may by now have seen the spot which airs on ITV and Channel 4 throughout December. If not, there’s still a few days to catch it (or of course you can just click play on the video above!).
The campaign as a whole this year was developed to try and encourage shoppers to explore more of what Birmingham has to offer at Christmas. We recognised that many shoppers miss some of the highlights in the city, either due to time constraints, or not knowing where to look. As such, the ‘One Mile of Style’ campaign was developed to encourage visitors not only to ’shop’, but also to explore and experience other Christmas highlights in the city.
The concept behind the ad was developed in conjunction with the lovely guys at Fullrange and aimed to promote the mile and drive people through to stylebirmingham.com (which it’s been doing very well!). On the site, potential visitors can then explore an interactive ‘One Mile’ map and print off a synopsis of information about travel, independent retail, in-store promotions and festive fun, to take with them when they visit.
In addition, a number of users have been using the new dayplanner feature to generate personalised shopping routes and recommendations based on their age, brand habits and wish lists.
If you’re watching Dick Tracy, The Bill, Big Bang Theory or Deal or no Deal today then you may just catch it!
