We’ve just refreshed our stationery and our new business cards arrived fresh from the printers this morning. It’s pretty hard to photograph all the detail up close, but here’s a few snaps.
If you’re in the mood for an American Psycho spec, then here goes: They’re printed on a combination of 540gsm GF Smith Ebony and 540gsm GF Smith digital white. We’ve backed the two stocks together so the finished cards are super thick. On both sides there’s a tiny wire emboss. The type is black foil to the white face and silver foil to the black. We’ve set the emboss to run parallel with the type on a finished size of 85×40mm.
As part of a wider ‘No Smoking Day’ campaign, we’ve just launched wequit.co.uk. WeQuit is a mini site which allows users to make a pledge via Facebook or Twitter to quit smoking. The site tracks the total number of pledges made and shows a cumulative ‘cigarettes per day’ figure which will grow in line with the campaign.
As well as providing tips and advice, the site also acts as a portal for the other campaign content and PR that is being generated. One amusing aspect worth a watch is the ‘I Want To Break Free’ video viral. Users are being encouraged to submit their own versions and the first has been created with a certain Mr Bannatyne of Dragon’s Den fame! You can view the full project in our portfolio…
Another week and another new piece of work to add to the portfolio. This time it’s a nice little project for SEAT Young Driver Training. As the name suggests, SEAT Young Driver offer driving courses for under 17s at locations across the UK.
We’ve been working with Young Driver to help launch their online offer to customers, as well as developing an entire back end which handles all the booking and process management for each venue. The site allows customers to book sessions online through a secure payment gateway and then view and choose from available time slots at their preferred location. Course organisers can then see a full rundown of stats for each site and co-ordinate the driving instructors. As well as the main payment system we also built a gift vouchers platform, and added a soon to be populated online shop.
We’re really pleased to have been appointed to work with Bullring on their new ‘Life Feels Better’ campaign. There’s a number of bits and bobs in the pipeline, all of which we’ll put up on the site as they happen.
383 have been appointed to undertake a number of local level events and projects in and around Bullring. So far we’ve helped organise a launch event of feel good films at the Electric, introduced Chris from Created in Birmingham to the project which has spawned a number of exciting developments (one of which is the new Created in Birmingham shop) and organised last Saturday’s live graffiti project with Mohammed Ali.
‘Tweeffiti’ blended live art with real time online contributions around the themes of Hope and Optimism. We built a microsite for Bullring which was displayed on screens at the event and allowed users near and far to contribute key words and messages via Twitter which were then interpreted by Mohammed and integrated in to his piece. The event was a great success and attracted coverage from BBC and ITV, as well as generating a big crowd throughout much of the weekend. Here’s a few snaps we took throughout the project….
In the first of a string of new portfolio updates we’ve just added two new interior projects for restaurants at Westfield, Merry Hill. Harpers and Napoli were redesigned from scratch as part of Westfield’s new ‘Eat Central’ food court.
Launching amongst established and well known brands such as Burger King and KFC, Napoli and Harpers have been designed to be contemporary and fresh spaces. We intentionally veered away from traditional in your face typography, plastered promotions and cheesy food photography, and aimed to create alternative schemes which would attract trade and stand out amongst the competition.
In the first quarter the two sites are the best performing units and plans are afoot for additional sites at other Westfield’s throughout the UK.
