We’re really pleased to have been appointed to work with Bullring on their new ‘Life Feels Better’ campaign. There’s a number of bits and bobs in the pipeline, all of which we’ll put up on the site as they happen.
383 have been appointed to undertake a number of local level events and projects in and around Bullring. So far we’ve helped organise a launch event of feel good films at the Electric, introduced Chris from Created in Birmingham to the project which has spawned a number of exciting developments (one of which is the new Created in Birmingham shop) and organised last Saturday’s live graffiti project with Mohammed Ali.
‘Tweeffiti’ blended live art with real time online contributions around the themes of Hope and Optimism. We built a microsite for Bullring which was displayed on screens at the event and allowed users near and far to contribute key words and messages via Twitter which were then interpreted by Mohammed and integrated in to his piece. The event was a great success and attracted coverage from BBC and ITV, as well as generating a big crowd throughout much of the weekend. Here’s a few snaps we took throughout the project….
In the first of a string of new portfolio updates we’ve just added two new interior projects for restaurants at Westfield, Merry Hill. Harpers and Napoli were redesigned from scratch as part of Westfield’s new ‘Eat Central’ food court.
Launching amongst established and well known brands such as Burger King and KFC, Napoli and Harpers have been designed to be contemporary and fresh spaces. We intentionally veered away from traditional in your face typography, plastered promotions and cheesy food photography, and aimed to create alternative schemes which would attract trade and stand out amongst the competition.
In the first quarter the two sites are the best performing units and plans are afoot for additional sites at other Westfield’s throughout the UK.
As you’ll hopefully know, throughout December we ran a little 383 Project Christmas competition. The challenge was for people to submit quirky photos of ‘383s’ that they’d either found or created. There were some great entries which can all be seen in the Flickr gallery below. But, as promised, winners had to be picked and so here they are:
1st Prize is a Flip Mino HD Camera. This is going to James Griffin for his submission below. We liked the carefully considered collection of Muji Pens (+1) Classic design portfolio angled photography cutting mat (+1) and surreptitious Apple product placement (+1). Well done James!
2nd Prize is the Holga 35mm kit. This is going to Topaz23 on Flickr (real name tbc!) for her photo taken on Hove seafront. Clearly the best beach hut to choose!
Thanks to everyone who entered the competition – click play below to see all the shots. You made our December really fun!
Happy New Year from everyone at 383 Project. We hope all our clients, friends and followers had a great Christmas. We’re looking forward to another busy year during 2010 with lots of new work and fun things in the pipeline over the coming months. To kick the year off here’s a great infographic which has been working its way round the web of what happened in the last decade. Click to view it at its full size for maximum enjoyment!
