As part of a wider ‘No Smoking Day’ campaign, we’ve just launched wequit.co.uk. WeQuit is a mini site which allows users to make a pledge via Facebook or Twitter to quit smoking. The site tracks the total number of pledges made and shows a cumulative ‘cigarettes per day’ figure which will grow in line with the campaign.
As well as providing tips and advice, the site also acts as a portal for the other campaign content and PR that is being generated. One amusing aspect worth a watch is the ‘I Want To Break Free’ video viral. Users are being encouraged to submit their own versions and the first has been created with a certain Mr Bannatyne of Dragon’s Den fame! You can view the full project in our portfolio…
Another week and another new piece of work to add to the portfolio. This time it’s a nice little project for SEAT Young Driver Training. As the name suggests, SEAT Young Driver offer driving courses for under 17s at locations across the UK.
We’ve been working with Young Driver to help launch their online offer to customers, as well as developing an entire back end which handles all the booking and process management for each venue. The site allows customers to book sessions online through a secure payment gateway and then view and choose from available time slots at their preferred location. Course organisers can then see a full rundown of stats for each site and co-ordinate the driving instructors. As well as the main payment system we also built a gift vouchers platform, and added a soon to be populated online shop.
In the first of a string of new portfolio updates we’ve just added two new interior projects for restaurants at Westfield, Merry Hill. Harpers and Napoli were redesigned from scratch as part of Westfield’s new ‘Eat Central’ food court.
Launching amongst established and well known brands such as Burger King and KFC, Napoli and Harpers have been designed to be contemporary and fresh spaces. We intentionally veered away from traditional in your face typography, plastered promotions and cheesy food photography, and aimed to create alternative schemes which would attract trade and stand out amongst the competition.
In the first quarter the two sites are the best performing units and plans are afoot for additional sites at other Westfield’s throughout the UK.
Further to our last post on making the Style Birmingham Christmas TV commercial we wanted to post the final version up here on the blog and give a little more information about the campaign as a whole. Hopefully, you may by now have seen the spot which airs on ITV and Channel 4 throughout December. If not, there’s still a few days to catch it (or of course you can just click play on the video above!).
The campaign as a whole this year was developed to try and encourage shoppers to explore more of what Birmingham has to offer at Christmas. We recognised that many shoppers miss some of the highlights in the city, either due to time constraints, or not knowing where to look. As such, the ‘One Mile of Style’ campaign was developed to encourage visitors not only to ’shop’, but also to explore and experience other Christmas highlights in the city.
The concept behind the ad was developed in conjunction with the lovely guys at Fullrange and aimed to promote the mile and drive people through to stylebirmingham.com (which it’s been doing very well!). On the site, potential visitors can then explore an interactive ‘One Mile’ map and print off a synopsis of information about travel, independent retail, in-store promotions and festive fun, to take with them when they visit.
In addition, a number of users have been using the new dayplanner feature to generate personalised shopping routes and recommendations based on their age, brand habits and wish lists.
If you’re watching Dick Tracy, The Bill, Big Bang Theory or Deal or no Deal today then you may just catch it!
Tomorrow is an exciting day at 383 Project as our new Christmas TV ad for Style Birmingham airs on ITV 1 and Channel 4.
Over the last month we’ve been working with Fullrange to deliver a creative concept which will run across TV and overlap online with a new area added to the Style Birmingham site. Working with Fullrange has been an absolute pleasure and we hope there’ll be more opportunities to collaborate on projects for other clients in the coming months.
Once the ad airs we’ll post some more information about the Christmas campaign as a whole, and of course, post the ad itself.
In the meantime, here’s a few teaser shots from the shoot – as you can see, it was a fair old setup, so hopefully the final product will be well received!
