A break in radio silence on the blog to tell everyone why we’ve been so busy. We’ve just launched a lovely new site we’re particularly proud of for Bullring’s Art Project ‘Life Feels Better‘. The premise of Life Feels Better is simple – to encourage video, photo and audio submissions from members of the public on the theme of ‘optimism’.
The site is a gallery space for all the submissions people send through, as well as a place to find out about all the events and activities happening at Bullring this year. Since it launched last month there have been some lovely submissions which you can browse here.
To promote the project we also shot a summery video with Ed Moore which featured a few of the artists already involved. The idea we came up with for the promo was to shoot time lapse shots of the centre to to provide a backdrop to the featured work. Fortunately we picked a nice sunny day as you can see here:
We’re delighted to announce that 383 has been appointed as the new retained digital agency for Bullring. It’s a partnership we’re really excited about and we’ll be sure to keep the blog updated as projects progress.
So far we’ve relaunched Browse: Bullring, a customer loyalty site for the centre and have more work currently in the studio. Having worked with Bullring on some more ambient below-the-line projects earlier this year we were awarded all further digital work earlier this month on an ongoing basis. Bullring represents a really flagship addition to our growing retail portfolio and we’re excited about taking the lead on a number of digital projects planned for 2010/11.
As part of a wider ‘No Smoking Day’ campaign, we’ve just launched wequit.co.uk. WeQuit is a mini site which allows users to make a pledge via Facebook or Twitter to quit smoking. The site tracks the total number of pledges made and shows a cumulative ‘cigarettes per day’ figure which will grow in line with the campaign.
As well as providing tips and advice, the site also acts as a portal for the other campaign content and PR that is being generated. One amusing aspect worth a watch is the ‘I Want To Break Free’ video viral. Users are being encouraged to submit their own versions and the first has been created with a certain Mr Bannatyne of Dragon’s Den fame! You can view the full project in our portfolio…
Another week and another new piece of work to add to the portfolio. This time it’s a nice little project for SEAT Young Driver Training. As the name suggests, SEAT Young Driver offer driving courses for under 17s at locations across the UK.
We’ve been working with Young Driver to help launch their online offer to customers, as well as developing an entire back end which handles all the booking and process management for each venue. The site allows customers to book sessions online through a secure payment gateway and then view and choose from available time slots at their preferred location. Course organisers can then see a full rundown of stats for each site and co-ordinate the driving instructors. As well as the main payment system we also built a gift vouchers platform, and added a soon to be populated online shop.
In the first of a string of new portfolio updates we’ve just added two new interior projects for restaurants at Westfield, Merry Hill. Harpers and Napoli were redesigned from scratch as part of Westfield’s new ‘Eat Central’ food court.
Launching amongst established and well known brands such as Burger King and KFC, Napoli and Harpers have been designed to be contemporary and fresh spaces. We intentionally veered away from traditional in your face typography, plastered promotions and cheesy food photography, and aimed to create alternative schemes which would attract trade and stand out amongst the competition.
In the first quarter the two sites are the best performing units and plans are afoot for additional sites at other Westfield’s throughout the UK.
