Further to our last post on making the Style Birmingham Christmas TV commercial we wanted to post the final version up here on the blog and give a little more information about the campaign as a whole. Hopefully, you may by now have seen the spot which airs on ITV and Channel 4 throughout December. If not, there’s still a few days to catch it (or of course you can just click play on the video above!).
The campaign as a whole this year was developed to try and encourage shoppers to explore more of what Birmingham has to offer at Christmas. We recognised that many shoppers miss some of the highlights in the city, either due to time constraints, or not knowing where to look. As such, the ‘One Mile of Style’ campaign was developed to encourage visitors not only to ’shop’, but also to explore and experience other Christmas highlights in the city.
The concept behind the ad was developed in conjunction with the lovely guys at Fullrange and aimed to promote the mile and drive people through to stylebirmingham.com (which it’s been doing very well!). On the site, potential visitors can then explore an interactive ‘One Mile’ map and print off a synopsis of information about travel, independent retail, in-store promotions and festive fun, to take with them when they visit.
In addition, a number of users have been using the new dayplanner feature to generate personalised shopping routes and recommendations based on their age, brand habits and wish lists.
If you’re watching Dick Tracy, The Bill, Big Bang Theory or Deal or no Deal today then you may just catch it!
Tomorrow is an exciting day at 383 Project as our new Christmas TV ad for Style Birmingham airs on ITV 1 and Channel 4.
Over the last month we’ve been working with Fullrange to deliver a creative concept which will run across TV and overlap online with a new area added to the Style Birmingham site. Working with Fullrange has been an absolute pleasure and we hope there’ll be more opportunities to collaborate on projects for other clients in the coming months.
Once the ad airs we’ll post some more information about the Christmas campaign as a whole, and of course, post the ad itself.
In the meantime, here’s a few teaser shots from the shoot – as you can see, it was a fair old setup, so hopefully the final product will be well received!
We’re please to announce the release of a new iPhone app developed by 383 Project for the DRUM. There’s a video of the app in action below, along with a copy of the press release from the DRUM site. We’re reallyexcited to be developing for the iPhone and particularly pleased with how the app’s been received so far :
The Drum has launched a new application for the iPhone which will allow users to keep up to date with all the latest Drum news and comment in real-time.
The application has been developed by Birmingham-based digital agency 383 Project.
Jacob Dutton, account director for 383 Project, said: “The popularity of the iPhone in the UK is undeniable, particularly in our industry. This is why we wanted to work with The Drum to develop an app that will help keep suits and creatives up to date whilst on the move.
“Increasingly as an agency, our offer is diversifying, we’re finding ourselves working on smart phone development more and more. By launching this app The Drum have shown real foresight. In a print media arena that is becoming increasingly unstable, this sort of digital offering is what will set publications apart.”
Other features in the application include a look at our live Twitter feed, the full Drum Directory, latest job postings and the ability to view and book onto all the latest events.
Richard Draycott, editor of The Drum, said: “The launch of The Drum’s iPhone application is another stage of development for our site which has grown phenomenally over the last year and a half.
“383 Project came to us with the idea and has worked hard to develop it over the last month and I’d like to thank them for doing such a great job. We’re sure it will be well received by the marketing and media industry and keep them in touch with the happenings in the industry.â€
The application is now available for download in the App Store from your iPhone or by clicking here
We’ve just got a load of print back for this years Style Awards. As well as some updates to stylebirmingham.com we’ve also produced all the branding and printed elements for the event which awards Birmingham’s ‘Most Stylish’.
We’re pleased to announce a partnership (which in truth has been running for a while now) between 383 Project and BDL Hotels. It’s unlikely you’ll have heard of BDL, but they are infact the name behind some of the UKs major hotel brands including Holiday Inn, Ramada Encore, Crowne Plaza and a number of independent boutique hotels.
We’ve spent the last few months overhauling the entire digital side of the business building a suite of nearly 30 separate hotel sites for locations across the UK, plus a number of bespoke CRM and data tools for use across the group.
The contract win with BDL represents a further step in to the hospitality industry for 383 and we look forward to helping BDL progress the business in the coming months.
