We’re delighted to announce that 383 has been appointed as the new retained digital agency for Bullring.  It’s a partnership we’re really excited about and we’ll be sure to keep the blog updated as projects progress.

So far we’ve relaunched Browse: Bullring, a customer loyalty site for the centre and have more work currently in the studio. Having worked with Bullring on some more ambient below-the-line projects earlier this year we were awarded all further digital work earlier this month on an ongoing basis.  Bullring represents a really flagship addition to our growing retail portfolio and we’re excited about taking the lead on a number of digital projects planned for 2010/11.

You can read the formal release here and check out the new Browse: Bullring site in our portfolio.

We’re really pleased to have been appointed to work with Bullring on their new ‘Life Feels Better’ campaign. There’s a number of bits and bobs in the pipeline, all of which we’ll put up on the site as they happen.

383 have been appointed to undertake a number of local level events and projects in and around Bullring. So far we’ve helped organise a launch event of feel good films at the Electric, introduced Chris from Created in Birmingham to the project which has spawned a number of exciting developments (one of which is the new Created in Birmingham shop) and organised last Saturday’s live graffiti project with Mohammed Ali.

‘Tweeffiti’ blended live art with real time online contributions around the themes of Hope and Optimism. We built a microsite for Bullring which was displayed on screens at the event and allowed users near and far to contribute key words and messages via Twitter which were then interpreted by Mohammed and integrated in to his piece. The event was a great success and attracted coverage from BBC and ITV, as well as generating a big crowd throughout much of the weekend. Here’s a few snaps we took throughout the project….

We’re pleased to announce another great win for the team here at 383. We were commissioned by Sony TV Asia to design an outdoor and press campaign to promote Sony’s new TV channel package ‘Max Mix’.

The ads are designed to reflect the vibrant mix of Cricket, Bollywood film and news that will be available across the channels and engage audiences on a personal level through the use of quotes.

You can read the full press release over at The DRUM, but suffice to say we’re really pleased with this win and looking forward to working with Sony TV Asia in the future.

We’re pleased to announce that 383 Project has been appointed as the new creative agency for Style Birmingham. After a hotly contested pitch process we were delighted to be selected to work on the years campaign and are looking forward to getting stuck in to the brand, advertising and website relaunch in the next couple of months. A big well done also goes to the guys at rewired who’ve been appointed as the new PR agency. Here’s the full press release:

Retail Birmingham has appointed two regional agencies to carry out a new creative, web and PR campaign on behalf of the organisation and its brand, Style Birmingham.

383 Project and Rewired PR, both based in Birmingham’s Jewellery Quarter, were selected after a multi-agency pitch.

The campaign will include a re-brand for Style Birmingham, a fresh advertising creative, development of a new, interactive website, and year round PR, events and promotions to raise awareness of Birmingham’s retail offer and drive footfall across the city’s stores.

Retail Birmingham Business Improvement District was launched in 2007, and is a not for profit company representing over 1,000 retailers including Bullring, The Mailbox, Pallasades, Pavillions, Great Western Arcade and Picadilly Arcade.

Kevin Breese, General Manager at Harvey Nichols and chair of Retail Birmingham’s marketing group, said: “Retail Birmingham represents the entire spectrum, from designer fashion to leading high street names and independent stores.

“We wanted to appoint a marketing and PR team that would have the expertise, creativity and energy to support retailers through the current climate and maintain Birmingham’s leading position as the UK’s shopping destination of choice outside London.”

“Both 383 Project and Rewired PR impressed us with their original approach and ability to create fresh campaigns that will have real resonance for the city’s retail sector.”

John Newbold, Creative Director at 383 Project said:
“It’s an exciting time to be promoting the retail offer within the city. Building on our previous work with Retail Birmingham we’re keen to create a campaign which plays to Birmingham’s strengths and increases the brand perception on both a regional and national level.”

Ruth Ward, Managing Director of Rewired PR said:
“Having experienced Birmingham’s retail renaissance first hand over the past decade, it’s fantastic to have the opportunity to promote the city in this way. We’re looking forward to generating even greater interest in Birmingham as a shopping destination, from its big brands to the hidden gems.”

After a nationwide call for entries from the BBC, 383 attended a regional BBC lab late last year – we were delighted to find out this week that we’d been selected, along with ten other agencies, to attend a 5 day lab in March. Myself and Sukhi will be out of the office for a week to develop our idea’s in conjunction with the BBC. Watch this space for regular updates on our progress. You can find out more about Innovation Labs by ‘clicking here’

After a nationwide call for entries from the BBC, 383 attended a regional BBC lab late last year – we were delighted to find out this week that we’d been selected, along with ten other agencies, to attend a 5 day lab in March. Myself and Sukhi will be out of the office for a week to develop our idea’s in conjunction with the BBC. Watch this space for regular updates on our progress. You can find out more about Innovation Labs by ‘clicking here’