Over the past few months we’ve been developing the identity and online presence for a major new partnership between the Royal Shakespeare Company and the University of Warwick. Teaching Shakespeare is a global education programme designed to, as the name suggests, assist teachers in bringing Shakespeare to life more effectively in the classroom.
The overall look and feel has been designed to reflect the core values of the project – a vibrant, new approach to the modern day relevance of Shakespeare’s texts. As well as the ident and web design we’ve also helped weave some motion graphics in to the promo video. The overall design focus was on ensuring that the key information for each of the different types of courses was easily discovered and that the subsequent pages were structured in an engaging and logical way.
It’s been a really fun project to be involved with and we wish the teams at the RSC and University of Warwick every success with the launch.