Bullring Tweeffiti

Client/ Bullring Tweeffiti

Brief/ As part of their ‘Life Feels Better’ campaign, Bullring, the UK’s busiest shopping centre, commissioned 383 Project to develop a live art event. The challenge was to present the themes of ‘hope’ and ‘optimism’ in a provoking and participatory way. Working with Aerosol Arabic, a well know street artist, two large canvases were painted throughout a weekend. Uniquely, words, sentences and phrases used within the piece were submitted online using Twitter and aggregated in a mini-site.

Outcomes/ Coverage was gained on all major regional television stations as well as a number of blogs and media outlets. Over the weekend a number of users participated online, contributing words and phrases which made them feel hopeful or optimistic.