GoKart

Client/ GoKart

Brief/ 383 Project were commissioned to create a through the line advertising strategy for GoKart to help grow the brand awareness and ultimately increase sales. This included print advertising, email marketing and the design and build of a fully content managed e-commerce website to sell the golf kart direct to customers.

Outcomes/ GoKart brand and e-commerce site rolled out internationally across 3 countries in 2008. In the prestigious Golf Magic awards GoKart were nominated for ‘Best Brand’ alongside the likes of Callaway and Nike. The online marketing of GoKart which includes html e-shots and the creation of a consumer facing blog grew brand awareness and has created a large online community around the site.

Link/ GoKart