Leaf

Client/ Leaf

Brief/ Create the entire ‘Leaf’ brand for scratch. 383 Project were responsible for the entire brand concept, from logo and identity creation, through to 3D visualisation and interior design, print work and advertising.

Outcomes/ Flagship restaurant launched in June 2007, the project was full turnkey, managed in-house by 383 Project. Plans for further stores across the UK are underway. Fully bespoke interior distinguished Leaf from other ‘off the shelf’ competitors. Design style appeals to wide demographics and breaks the stigma of healthy eating for younger audiences.