Mash House

Client/ Mash House

Brief/ Create the entire ”Mash House’ brand for scratch. 383 Project were responsible for the entire brand concept, from logo and identity creation, through to 3D visualisation and interior design, print work and advertising.

Outcomes/ Mash House cafe’ bar launched in July 2008. Sitting alongside other more established brand names such as Wetherspoons and Pitcher & Piano, Mash House was able to quickly capture a successful portion of the market and establish itself as one of the most popular restaurants in Brindleyplace, Birmingham. 383 created large format group photography for the walls to reinforce the Mash House ethos. Through effective launch marketing strategies 383 Project were able to drive sample customers from identified consumer groups to the restaurant to ensure that brand awareness, and ultimately regular revenue, were generated within the first quarter.