No Smoking Day

Client/ No Smoking Day

Brief/ As part of a wider ‘No Smoking Day’ campaign 383 Project were briefed with developing a micro site which would allow users to ‘pledge’ to quit smoking. The site needed to integrate with Twitter and Facebook and allow users to easily access campaign data and show their support for the cause.

Outcomes/ wequit.co.uk integrated with Twitter and Facebook allowing users to sign in direct through the micro site and make their pledge. To show the growing success of the campaign we used user data to calculate pledges and translate those in to ‘cigarettes smoked per day’. The campaign also provided a portal for all the PR coverage which included a viral video campaign with Dragon’s Den investor, Duncan Bannatyne.

Link/ No Smoking Day