Reality Estate

Client/ Reality Estate

Brief/ Reality Estate was a project 383 worked on in conjunction with Friction Arts and Neon PR. Reality Estate was a live open air concert performed on the Five Ways Estate in Birmingham produced by a roster of internationally renowned artists. 383 were commissioned to undertake the project branding and online marketing.

Outcomes/ The Reality Estate website provided a blow by blow video blog of all the rehearsals, cast interviews and feedback surrounding the event. Using free online media providers such as feedburner and YouTube, Reality Estate were able to create and distribute a large amount of free content, consequently increasing the exposure and value of PR for the event.

Link/ Reality Estate