Simply Spuds

Client/ Simply Spuds

Brief/ Simply Spuds is a new Jacket Potato outlet designed to sit within shopping centre food courts. The companies previous brand and outlets had been underperforming so 383 Project were briefed on a rebrand of the name and logo, as well as a redesign of the unit itself.  383 Project were responsible for the entire brand concept, from logo and identity creation, through to 3D visualisation and outlet design.

Outcomes/ Simply Spuds launched at West Orchards shopping centre, Coventry, in 2008. Profit for the first two quarters increased by 48% on the previous units takings. Due to the success of the brand, plans are now underway to roll out the design to other shopping centres across the UK in 08/09.