Urban Pie Interior

Client/ Urban Pie

Brief/ Create the entire ‘Urban Pie’ brand for scratch. 383 Project were responsible for the entire brand concept, from logo and identity creation, through to 3D visualisation and interior design, print work and advertising.

Outcomes/ Urban Pie launched at one of Europes largest shopping centres in 2007. Pitched among other more established brand names Urban Pie was able to quickly capture a successful portion of the market and establish itself as one of the most popular eateries in the region. The brand has become so successful that plans to franchise a number of outlets across the UK are now underway.