Walk of Stars

Client/ Walk of Stars

Brief/ Create a brand for the new ‘Walk of Stars’ attraction in Birmingham. Utilise a combination of on and offline media to generate interest in the event and encourage audiences to participate in the voting process. Ensure that the deliverables are of a high enough quality to attract an A-list celebrity to be the first inductee.

Outcomes/ Ozzy Osbourne first to be inducted in to the Walk of Stars. walkofstars.co.uk receives over a million hits in less than 6 weeks and is named website of the day on Radio 2. 200 press and PR enquires generated from countries across the globe. Featured on numerous entertainment programmes including Friday night with Jonathan Ross.

Link/ Walk of Stars