YFC

Client/ YFC One

Brief/ 383 Project were commissioned to create a through the line advertising strategy for YFC One to help grow the brand awareness and encourage more students to signup to their gap year programme. This included print advertising, email marketing and the design and build of a fully content managed website to advertise the specific activities within the programme. 383 created a series of illustrations aimed at translating the main activities students could participate in a style that was engaging for target age groups of 16-22.  

Outcomes/ Through the new brand YFC were able to better represent the ethos of their programme and engage more of the target demographic. The new website generated more leads from students and the illustrative style set the tone for further marketing activity on a project by project basis.

Link/ YFC One