The Fun Theory

I’m really liking some of the short videos that are coming out of VW’s mini site ‘the fun theory‘. The premise is simple – can behaviour be changed for the better by making things fun. A simple idea and some great executions. As it reminds me of Big my favourite experiment is the piano staircase, but there’s a couple of other nice projects in there too.

383 Project unveils campaign for Sony TV Asia

We’re pleased to announce another great win for the team here at 383. We were commissioned by Sony TV Asia to design an outdoor and press campaign to promote Sony’s new TV channel package ‘Max Mix’.

The ads are designed to reflect the vibrant mix of Cricket, Bollywood film and news that will be available across the channels and engage audiences on a personal level through the use of quotes.

You can read the full press release over at The DRUM, but suffice to say we’re really pleased with this win and looking forward to working with Sony TV Asia in the future.

Page turning

Perfect, simple bit of print design via Fubiz

New look for GoKart 09

Our friends over at GoKart have just launched a newly updated Kart for the 2009 golf season and with it we’ve provided a shiny new collection of adverts. This years look is a bit darker and aggresive than previous campaigns and fits in well with the new stealthy black frame now available. In addition to the ads produced below we’ve also been madly updating the websites and brushing up on our linguistic skills to help launch the product across Europe. Expect more sites soon!