Style Birmingham Christmas TV ad airs tomorrow!

Tomorrow is an exciting day at 383 Project as our new Christmas TV ad for Style Birmingham airs on ITV 1 and Channel 4.

Over the last month we’ve been working with Fullrange to deliver a creative concept  which will run across TV and overlap online with a new area added to the Style Birmingham site. Working with Fullrange has been an absolute pleasure and we hope there’ll be more opportunities to collaborate on projects for other clients in the coming months.

Once the ad airs we’ll post some more information about the Christmas campaign as a whole, and of course, post the ad itself.

In the meantime, here’s a few teaser shots from the shoot – as you can see, it was a fair old setup, so hopefully the final product will be well received!

New work for Holiday Inn and others

We’re pleased to announce a partnership (which in truth has been running for a while now) between 383 Project and BDL Hotels. It’s unlikely you’ll have heard of BDL, but they are infact the name behind some of the UKs major hotel brands including Holiday Inn, Ramada Encore, Crowne Plaza and a number of independent boutique hotels.

We’ve spent the last few months overhauling the entire digital side of the business building a suite of nearly 30 separate hotel sites for locations across the UK, plus a number of bespoke CRM and data tools for use across the group.

In amongst the sites we were pleased to develop the first UK hotel website to carry the new Holiday Inn brand, the web site for the newly built Ramada Encore in Birmingham and a rebrand of the prestigious Princes Street Suites in Edinburgh.

The contract win with BDL represents a further step in to the hospitality industry for 383 and we look forward to helping BDL progress the business in the coming months.

Urban Pie and Handmade Burger in Guardian Top 10

We were delighted to see today that two restaurants we’re very much proud of at 383 project have been featured in a Guardian top 10 list of restaurants in Birmingham. The icing on the cake was that Urban Pie (which we designed and have since produced all on and offline marketing for) was placed at number one. A big well done goes to the guys at both Handmade Burger Co and Urban Pie who make the food (which is obviously key!), but we’re sure the design helped a bit!

As an aside, a brand new Urban Pie has just opened this week in Leicester, so pop along to Highcross if you’re in the area.

Urban Pie Tees

We’ve just designed a batch of tees for Urban Pie. Since Urban Pie opened in Birmingham it’s become really popular and there’ll soon be another store opening in Leicester. The tees will be worn by staff and also be made available for purchase online.

BrumTwestival video mini site

Thanks to the excellent team of guys at Full Range we received a load of lovely video footage from February’s BrumTwestival this week. On the night, people were suggesting who else in the room the film crew should speak to so we decided to build a fun little mini-site where the navigation follows the users suggestions. You can view the mini site here.

It’s a bit Javascript intensive, so if it runs slow then you can click on the ‘lite’ version (top left) to jump straight to Vimeo.

Thanks again to everyone who attended and agreed to be filmed – here’s a full list of ‘who was there‘.