Here’s a little infographic we’ve produced for Mudlark/4iP as part of their Such Tweet Sorrow project. For those who don’t know, Such Tweet Sorrow was a real time version of Romeo and Juliet played out entirely over Twitter. The project ran for 5 weeks and 383 have been doing a bit of behind the scenes monitoring to help establish the reach and impact of the performance. This infographic presents some of the main analytics in a digestible way. We captured over 3k tweets and ran them through some in-house filters we’ve been building to help enrich the basic twitter stream. It’s best viewed at full size, so give it a click to take a proper look.

Hot on the heels of the iPhone app we developed for the DRUM, we’ve unveiled another – this time for Style Birmingham. It’s been a busy few months since the summer shoot and we’ve been busying away on a number of different fronts. Here’s a well overdue update:

Going mobile

First up, the iPhone app. This is the first incarnation of what will hopefully become a great (free) tool for Birmingham shoppers. At present the app allows users remote access to directory data and news from the site, as well as guiding users around the city centre based on their location in Google maps. Before going to press the app has so far been downloaded over 100 times and we’re already planning a number of updates in time for the New Year.

Here’s the full press release:

Retail Birmingham has launched the first iPhone App designed to guide visitors around the city’s shops and entertainment venues.

The Style Birmingham iPhone app provides users with a directory of over 1,000 shops, bars and restaurants, access to news updates from the stylebirmingham.com website and full route planning through Google Maps. It is the first iPhone app in the UK to be developed on behalf of a city’s retail district and it is available to download for free.

The iPhone app is the latest in a number of promotional activities to market Birmingham’s shops and lifestyle destinations. For the second year running, a comprehensive shopping directory has been published, providing listings for all of the retail outlets in the city centre.

The recently developed stylebirmingham.com website also hosts a new day planner feature, allowing visitors to create a customised search of fashion and dining locations in Birmingham.

Kevin Breese, Chair of Retail Birmingham Marketing Group and General Manager of Harvey Nichols said:

“Birmingham has a great reputation for shopping, and attracts millions of visitors each year. With the new Style Birmingham iPhone app, shopping directory and day planner we want to make exploring the city and its fantastic retail offer as easy and enjoyable as possible.”

The press release also mentions a day planner feature which has recently been added to the site – this allows users of stylebirmingham.com to register and save a customised shopping route which suggests stores and activities based on users age, buying habits and shopping choices etc.

You can download the app here

AUTUMN ADS

In addition to the iPhone app we’ve also got another photoshoot wrapped up featuring the Autumn lines from Birmingham retailers. If you grab a copy of Style Birmingham magazine this month the shoot features heavily, or alternatively grab a taxi and look at the doors- we’ve been seeing them everywhere!

CHRISTMAS

Lastly, stay tuned for some exciting news leading up to Christmas – there’s some big stuff in the stocking!