The Fun Theory

I’m really liking some of the short videos that are coming out of VW’s mini site ‘the fun theory‘. The premise is simple – can behaviour be changed for the better by making things fun. A simple idea and some great executions. As it reminds me of Big my favourite experiment is the piano staircase, but there’s a couple of other nice projects in there too.

Tap is the new click

Microsoft Surface technology has been around for a little while now and there’s some really nice applications starting to emerge. Razorfish have been lucky enough to land a fair bit of kit and have released the videos below showing what’s been achieved so far.

The ultimate business card?…..

Amnesia Razorfish – Staff Directory on Surface from Razorfish – Emerging Experiences on Vimeo.

This would make doing the accounts a lot more fun…

Microsoft Surface Financial Services Application – Razorfish Demo from Razorfish – Emerging Experiences on Vimeo.

A great example of the type of physics engine and interactions that can be achieved. Or, a great example of really expensive game of Pong…

DaVinci (Microsoft Surface Physics Illustrator) from Razorfish – Emerging Experiences on Vimeo.

Japan

Japan from Eric Testroete on Vimeo.

Japan is top of my list for places to visit. This video makes me want to go and buy a ticket now! By way of public health warning you might need to pause halfway through to give your eyes a rest.