Sprite

Brief

Create a new packaging design for Sprite reflecting the theme ‘My people, my passion’. Engage with Sprite’s key youth audiences through effective use of illustration.

Solution

We created a non-specific urban skyline to resonate with the target audience Sprite had briefed us on. The illustration style and characters were utilised on Sprite assets across other channels.

Results

12 million cans and bottles distributed across the UK. The work also featured in Computer Arts and Ten4 Magazine.